Want to sell your soul to the devil for the sake of improving the effectiveness of the mailing list? Do not rush to subscribe in blood. Use the ideas of A / B tests of commercial emails. Perhaps you solve the set marketing tasks and save your soul.

Which letter is the best and effective? Need to do an A / B test
Which letter is the best and effective? Need to do an A / B test
Split tests help determine the most effective of the two letters. The A / B experiment feature is available in popular mailing list services, including MailChimp, UniSender, Pechkin, and AtHochta. Using the ideas below, you can quickly conduct a series of tests and select the optimal parameters for the mailing list.

1. Day of the week. Test sending identical letters on different days of the week. Perhaps on Monday your customers come to their senses after the weekend, so why not open your letters? Maybe on Friday they read information about discounts, because on Saturday they have time for shopping? Check out different hypotheses and choose the best days to send.

Watch the level of views and conversions, these indicators will help you quickly determine the successful and unsuccessful days of the week.

2. The word "free" in the subject line. Will the word “free” become a driver of views and conversions? Or will recipients more often send emails to the Spam folder? Check out these hypotheses. Offer balloons have a different effect on the audience. For example, clients of financial institutions are well aware that “free” is almost equal to cheating. And buyers of computer programs willingly accept offers to use a free product.

Keep track of the proportion of spam marks, views, bounce rates and conversions.

See also: What should be the form of a subscription: 10 ideas for A / B testing

3. Question in the subject line. Will a good question in the subject line increase the number of views? Perhaps users will find this technique too aggressive and will often send your letters to the basket? Check out these hypotheses.

Track spam marks and views.

The question in the topic worked: the letter was viewed
The question in the topic worked: the letter was viewed
4. Conversion buttons. Conversion buttons are one of the ways to encourage the reader to write to the desired action. How does the change in color, text, size and position of the button affect the conversion rate? Check out these hypotheses.

Watch out for clickability and conversion rate.

5. CTA in the subject line. The call to action in the subject of the letter is one of the most aggressive methods of increasing the effectiveness of the mailing list. How does your audience react to it: more often looks through the letters or sends them to the basket? Do an experiment.

Keep track of share views, "spam" marks and unsubscribes from the list.

6. CTA in the body of the letter. What calls to action better influence the conversion of your letters? Perhaps your audience is more comfortable with calm and reasoned calls. Maybe your potential clients lack an emotional kick with exclamation marks to make deals. Test different options.

Track clickability and conversion rate.

I'm afraid, I'm afraid. Lucky CTA for Halloween Sale
I'm afraid, I'm afraid. Lucky CTA for Halloween Sale
7. Time of day. Do your customers read letters more often in the afternoon or in the evening? Perhaps they take your offers more often at lunch time? Test the time of sending letters.

Watch the level of views and conversion rate. For a deeper analysis, use the indicators of clickability and refusals.

8. Money back guarantee. Will this simple marketing move help your customers to make purchasing decisions? Perhaps he will cause additional suspicions and scare away potential buyers? Check it out.

Track your conversion rate and bounce rate.

See also: How to convert email-subscribers to customers: 3 effective ways

9. Images. You probably know that images help to draw attention to the publication in the social network or in the blogosphere. And how pictures will affect the behavior of your subscribers? Does the effectiveness of letters with photos increase compared to letters without photos? What images drive site transitions and conversions? Experiment.

Keep track of email clickability and conversion rate.

Cute kitty. Probably an interesting letter
Cute kitty. Probably an interesting letter
10. The duration of the test period. Do you sell software or web services? Then your customers will surely enjoy using trial versions of products. And how do they affect changes in the period of free access? Perhaps shortening the test period increases sales? Or maybe an increase in the test period increases the number of downloads and installations? Without an experiment not enough.

Watch out for clickability and conversion rate.

11. Urgency. How will customers respond if they offer a discount when they buy a product before the end of today? HWill there be an annoyance for a limited time promotion? The split test will help to answer. Watch for spam marks, unsubscribing, conversion rate and clickability. There are two days left? It seems like a couple of days ago something similar came in. Two days left? It seems that a couple of days ago something similar came along. Text. Which letters do your subscribers perceive best: calm information or an enthusiastic description of products and terms of service? Maybe your audience meets professional slang with a bang? Check. Follow clickability, refusals and conversion rate. Requests. Do you think the audience is ready to fulfill your request? For example, write a review about a product, make a repost, fill out a questionnaire. How do requests affect the behavior of subscribers? You can find out with the help of A / B-test. Watch for views, clickability and conversion. Also read: 62 variables for A / B testing14. Personal appeal. When you contact a customer by name, it increases the value of the message. How does it work in practice? Test. Watch for views, clickability, conversion and failures. Hmm, do we know each other? Hmm, do we know each other? 15. Letter design. How does the appearance of the letter affect the behavior of users? Do subscribers like the selected font and location of contact information? How do they relate to quasi-mobile design? Check. Track your conversion, failures, and clickability. Do you test Email newsletter? What hypotheses have you tested and are you planning to test? Share your experiences and ideas in the comments.