No matter how interesting and useful your newsletter is, there will always be people who will want to unsubscribe from it. This is normal. No need to get upset and blame yourself for all mortal sins. But the return of ex-subscribers to try is definitely worth it. Think not work out? Do not want to impose and spoil your reputation? Believe me, there are plenty of ways to do this painlessly, and in some cases even with a benefit for the user. It is about them and will be discussed further. So, meet 8 creative autoresponders, after receiving which users will think, but do they need to unsubscribe at all? Be sure to read to the end, because emails are at number 7 and 8 - so far the best I've seen in my life.

1. New Look
Let's start with the simplest. Instead of immediately unsubscribing a person from the list, the New Look online store sends him a letter asking him to confirm his action. What if this user unsubscribed by mistake? Accidentally pressed the unsubscribe button or read the word incorrectly. Anything can happen.

“We are sorry that you are leaving us. Do you really want us to delete your email from the subscriber database? - Yes I want to. “No, I changed my mind.”

Simple, friendly and completely unobtrusive.
Simple, friendly and completely unobtrusive.
2. Megaplan
The reply from the Megaplan company’s mailing list can be divided into two stages. At the first stage, the subscriber presses the “Unsubscribe” button and sees the following window in front of him:

The first stage of unsubscribe
The first stage of unsubscribe
In it, he is offered to read previous releases of the newsletter (so that he is aware of his mistake and change his mind), give a link to the renewal of the subscription and, like in all standard letters of this kind, ask why he decided to unsubscribe.

At that very moment, a letter arrives at the subscriber’s post, in which he is again offered to read all the issues of the newsletter and subscribe, if he suddenly unsubscribed by mistake:

The second stage of unsubscribe
The second stage of unsubscribe
Despite the fact that the user receives as many as two messages on behalf of the company, this does not complicate the process of unsubscribing. In fact, it occurs immediately after clicking on the “Unsubscribe” button, and the above messages are used to return the users who have changed their mind or by mistake.

3. Bubigator
If you are looking for great examples of "returning" emails, I advise you to subscribe to the mailing lists of all known couponers. These guys know a lot about this business, since the lion's share of their revenue comes from the purchases of their subscribers. Look at the autoresponder domestic coupon "Bubigator." He is simply superb! A light and unobtrusive communication style, a large proportion of humor and an offer to take part in a gift draw with free delivery in Russia - not everyone will be able to resist.

Bravo to the person who wrote this text
Bravo to the person who wrote this text
4. Topshop
Sometimes it happens that the user generally likes your newsletter, but he is not happy with too frequent emails or just some of her headings. In this case, it is a wise decision not to unsubscribe him at once, but to send a letter in which he can choose the preferred frequency of distribution and topics that interest him. This is exactly what foreign online clothing store Topshop does. Want to choose only those topics that interest you? Yes, I would like to receive information about this and that. You do not want? OK, we will miss you.

Before deleting a user from the database, ask him to select specific rubrics that interest him.
Before deleting a user from the database, ask him to select specific rubrics that interest him.
5. Molodost.bz
You have listed all the benefits that your newsletter gives, asked your user to subscribe again, and he did not listen to you? So you were not emotional enough and persuasive. Pay attention to the e-mail notifying of the reply, from the company "Business Youth". That's what I understand! Head, emotions and - attention - as many as 4 calls for renewing your subscription.

Try to convince users that they are making a mistake.
Try to convince users that they are making a mistake.
6. Office
In principle, the autoresponder from the company of a foreign company Office is nothing special (a simple description of the benefits and the “Unsubscribe” button), but it still entered this material. Why? Because of the social network buttons. If you look closely, none of the above companies urged subscribers to join her in social networks. And very vain. It may be much more convenient for the user to follow you right there, rather than using a mailing list.

Invite users to join you on social networks
Invite users to join you on social networks
7. Groupon
Well, now two promised winners. And the first of them is the American discount service Groupon, which in its e-mail offers to punish Derrick (the leading mailing list) for not doing his job. The text of the letter reads: “You have unsubscribed. We are sorrythat you leave ... how strong? See this guy? This is Derrick. And he thought you enjoyed receiving his newsletter. ”And then comes the button that says“ Punish Derrick ”. What happens if you press it? See the following video. Hubspot The second of the two best emails I've ever met online is owned by Hubspot, an Internet marketing company. The letter consists of a large title, a small text, social networking buttons and video. Autoresponder from the company Hubspot Autoresponder from the company Hubspot Of course, the main thing here is video, and you will see it soon. But first, let's look at what is written here. “The changes you made have been saved. We already miss the close relationship that we had between us. Maybe give us a second chance? Join us. ”Everything was done correctly, with a bit of humor. There are buttons of social networks. The only thing that surprised, there is no button "Renew subscription". How can users subscribe to you again after watching this awesome video? Ah, you have not seen him yet. Correcting: For those who do not know English, I attach a free translation: “Okay, I understood. You no longer want to receive my newsletter. This is normal ... I really tried to share with you only the most useful information ... But I know that you opened my letters, and even know which links were clicked on ... Damn, it sounds like I’m a maniac, I’m following you ... No, I did not climb on your Facebook page, I just ... In general, forget what I said, just forget ... No warning, I just did not expect ... Do you remember my webinar? It was great ... Maybe if I had changed, everything would have been different? Give me a chance ... Okay, I don't need your email. You can chat on Facebook, Twitter, LinkedIn ... We can just stay friends, right? No serious feelings. Just friends. ”*** Above, we looked at 8 creative ways that you can use to return your subscribers. It is not necessary to copy them completely, you can simply draw an idea and transform it into something your own. I'm sure you can get even better. P.S. Which email you liked the most? I have already expressed my opinion, now it's your turn.