Bulk email marketing is considered to be one of the most effective ways to sell products and services online. If you are not doing bulk email, you should definitely consider adding this powerful marketing weapon to your arsenal of sales techniques. Why is mass email marketing so popular now? Very simple - it's inexpensive, it's simple, and it works!

So what is mass email marketing? Well, the name implies sending out a large number of emails to help trade your products or services. What is the difference between spam and mass emailing? What is the difference between targeted and simple mass marketing? If you think that mass email marketing means buying a CD with 16 million email addresses for twenty dollars, you will be very disappointed with the gloomy results of your marketing campaign. For about the past six months, I received weekly messages from a certain South Korean company. I don't speak Korean, I've never been to Korea, so this is a good example of stupid mass email marketing — I can't even read these emails. You really need to make sure that the recipients of your emails will be able to understand you. Planning for a certain geographic area is also very important.

If you do not have your own mailing list, you can buy it. There are quite a few companies that collect email addresses, and they can sell you a targeted list. For example, if you sell photography equipment, they can only select email addresses of people who subscribed to photo newsletters, working professionally, or have chosen photography as their hobby when filling out a questionnaire.

The second and best way to get the target list of your mailing lists is to collect it yourself. For this purpose, it is recommended to use ePochta Extractor, which is able to search and extract e-mail addresses from any sites.

After you have received the mailing list, you should consider the format and content of the email that you are going to send. Your last, but very important decision is the software you use to send emails. We recommend ePochta Mailer and here's why:

Built-in list management tools - add new addresses, delete invalid, and so on.
Internal SMTP server. This is very important, as it saves you a lot of time and nerves. You can’t send out thousands of emails using your ISP’s email account. First, it will take hours. Second, your account will be closed on the same day. Thirdly, it is impractical.
Support for text and HTML formats. This feature is now standard, but nevertheless very important, since research shows that messages sent in HTML format are more efficient.
Unlimited email list.